To celebrate our 30th anniversary, https://ti-me.org has a brand new look. Following our rebranding last year led by the board of directors and designer Matthew Spoleti on our logo we have rebuilt our web and social media presence to better reflect our vision and activity in the present age.

We all love music. We all love making music, and doing so with the modern, latest methods, while applying the timeless standards of music instruction, composition, performance, and recording techniques. On the design team we also drew inspiration from nostalgic vision of the future to reflect our optimistic vision of the future of music education, and some of the memories of what drew all of us into music technology.

As we tried to get to the essence of what created the excitement behind the original “Technology Institute for Music Education” and what led us to our current role in curating the best of innovative music teaching techniques, we were drawn to two ideas. First, the idea of audio as music (and alternative notation styles) which has been a theme of TI:ME sessions throughout our history. Bringing non-traditional musical ideas such as MIDI grid notation and audio waveforms into the classroom alongside traditional Western musical notation could be considered a core topic from year to year as music technology tools drive the visualization of music forward.

As the design language evolved, we gathered around two icons: a futuristic music note, and an abstracted audio waveform. Both representative of the core technologies driving music education forward: digital audio and MIDI. The new “TI:ME” wordmark evokes classic Japanese audio gear and is modified with a slant stroke on the “E” to subtly evoke jazz slash notation – both a nod to traditional notation, and the improvisational nature of many of our students’ composition and composing techniques.

“It was important to capture the breadth of TI:ME’s abilities, combining traditional and modern music education tools and techniques. I knew the new logo had to encapsulate these abilities in a way that was both familiar and exciting.”

– graphic designer Matthew Spoleti

As TI:ME enters its 30th year of existence, we look forward to helping music educators navigate Artificial Intelligence, ubiquitous streaming media and recording devices, machine assisted ensemble techniques, and bringing the core ideas of musicianship into an increasingly content-driven world.